If you’ve been curious about wool&, you’re not alone. Maybe you’ve seen the ads, heard about the dresses you can wear for 100 days straight, or you’re just trying to build a simpler, more versatile wardrobe. When I first discovered wool&, it was because I was making steps towards a more minimalist lifestyle and choosing my wardrobe more intentionally. And, I was targeted by some very intriguing Facebook ads.
This post will contain affiliate links. Some of the items featured here have been #gifted to me for the purpose of content creation, but others were purchased myself.
I’ve been wearing wool& for a long time now (over five years now), so it’s probably obvious how I feel. But if you’re new to the brand, you probably have questions (and maybe a little skepticism). This post is here to give you honest, down-to-earth info, so you can decide if it might work for you.

What is wool& and what makes it different than other brands?
wool& focuses on simple, versatile pieces made primarily from merino wool. Their biggest claim to fame is creating clothing you can wear multiple times without washing them, and that’s what originally got my attention. Less laundry seemed like a promise that was simply too good to be true, and I was immediately intrigued.
The goal? Fewer clothes, worn more often.

Is wool& actually made from wool?
Yes, but maybe not how you picture. This wool is NOT scratchy, suffocating, stiff sweaters. Instead, these are breathable, swirly, soft-as-butter pieces that you’ll love to put on and not take off!
Most wool& pieces are made from merino wool, which is much finer, softer, and more breathable than traditional wool. It’s designed for everyday wear, not just cold weather. Believe me, as a South Carolina girly, I wear my merino wool all 4 seasons, on every possible occasion.

Is wool itchy?
I get it, we all wondered it. Most of us have an idea that wool is itchy, and don’t understand the difference that merino can make.
In my experience:
No, it’s not itchy.
Merino wool is soft and smooth, and I wear it against my skin without any issues. Yep, down to underwear and bras! That said, some folks have a specific sensitivity to wool, and that might make their experience different. Just like anything, allergies do exist.

Can you wear wool in hot weather?
Like I said, I’m here in the Deep South and I can promise you, the answer is YES. We’ve already hit the 90’s and it’s only April, so you better believe I have receipts.
Merino wool is temperature regulating, which means:
- It keeps you warm when it’s cool
- It helps you stay cool when it’s hot
Rather than heavy or suffocating, the merino wool blends from wool& are lightweight, silky smooth, and breathable. PLUS you get that fabulous aspect of odor-resistance. That means you can let that tshirt air out after wearing it and come back later to a completely fresh garment. It’s crazy, but it’s true.

Does it really resist odor?
This is where wool& really stands out.
Merino wool naturally resists odor, so you can:
- Wear it multiple times without washing
- Travel with fewer clothes
- Not worry about smelling at the end of the day
And yes—it actually works. I didn’t get it at first, but now I’ve seen it, experienced it, and come to love it SO much. Because with everything on my plate: working full time, parenting 3 teens, dealing with 2 dogs, and juggling multiple freelance hustles – cutting back on my laundry has been a true GIFT. So thank you wool& for making my life sweeter. You’ve been a breath of fresh air – literally!

How often do you need to wash it?
Much less than you think.
Instead of machine washing after every wear like you are probably used to, you can:
- Air it out
- Spot clean if needed
- Wash only when it actually feels dirty
- Give it a quick wash in the sink
This was a mindset shift for me, but now it feels completely normal. Besides all the benefits we’ve hit on already, wool even DRIES quicker, too. Who would have believed it?

How do you wash wool&?
My routine is cold wash with a fragrance free detergent, gentle cycle, and dry on a rack. It’s easy, quick, and completely stress-free. And like I said before, these pieces dry quicker than any other fabric I know!
- Machine wash cold (gentle cycle) or hand wash
- Use a mild detergent (wool-friendly if possible)
- Lay flat or hang to dry
I personally avoid the dryer to keep everything in good shape.

Does wool& shrink or stretch?
If you follow care instructions, shrinking isn’t usually an issue. The fibers will naturally relax, however, but not enough to cause too much difference in size.

How does sizing run?
Sizing is fairly true to size, but it depends on the style. For me, I’ve really come to realize that size is a super personal choice, and I’ve started to make my decisions independent of size charts, but I do like looking at the garment measurements on the website. Obviously, some pieces will be more fitted or relaxed. The review section can help if you’re not sure, but I can vouch that wool& makes the return process incredibly simple, too. So I never worry too much about choosing a size.

Is wool& flattering?
Yes, in my opinion, wool& does an especially phenomenal job of creating pieces that are the “blank canvas” of your closet. They are perfect foundational staples, that can be dressed up or down, traveled with, worn to work, worn to sleep, worn to vacation and in any outdoor setting. You can pretty much find anything you want with wool&’s current lineup whether you are going for a outdoor hiker vibe, business casual, date night look…wool& makes it simple.
Not only can you find that little black dress you can’t live without, but they also have:
- wool& Dresses, Skirts, Jumpsuits
- wool& Tops (Tees, Tanks, Tunics)
- wool& Leggings & Pants
- wool& Layers (Vests, Jackets, Sweaters)
- wool& Undergarments (Bras, Slips, Underwear)
They’re not trendy in a fast-fashion way, but they’re classic in a “this is the little black dress I always needed in my closet” way.

Can you dress wool& up or down?
Absolutely.
This is one of the biggest advantages:
- Sneakers → casual daytime
- Sandals → relaxed outings
- Boots or accessories → more dressed up
It’s the kind of clothing that works with your life instead of needing a specific occasion. And that’s why these pieces carry from one phase of life into the next without becoming “obsolete” or closet orphans. That’s why many of them have carried me through a 40 pound weight change, transitioning from a teacher to working remote, and have seen me through many events and seasons.

Why is wool& expensive?
It’s a fair question and I definitely had sticker shock at first. I was your girl who almost always shopped the thrift stores first. There’s no easy way around it—merino wool from a high quality brand is an investment.
You’re paying for:
- High-quality merino wool
- Thoughtful design
- Versatility (fewer pieces, more use)
- Sustainable model & value based ethics
The real payoff comes if you actually wear it often—which, in my case, has been proven again and again. I can’t fathom a closet without wool&, I would be devasted if I didn’t have my “security blanket” merino wool to get through every week.

Is it worth it?
For me, yes—but it depends on your lifestyle.
It’s worth it if you:
- Want a simpler wardrobe
- Travel often
- Hate doing laundry constantly
- Prefer quality over quantity
It might not be worth it if you love fast-changing trends or prefer very low upfront cost clothing. But if you want to move toward simplicity and sustainability – this is your ticket.

Is wool& good for travel?
This is where it really shines.
You can:
- Pack fewer items
- Rewear pieces without washing
- Mix and match easily
It makes packing lighter and less stressful. I talk about it in my blog post for a Southern Summer Beach Trip, and I promise it made it so much easier!

Does it wrinkle easily?
Not really.
Merino wool is naturally wrinkle-resistant, so it’s great for:
- Packing
- Long days
- Busy schedules

Does it stain easily?
Like any fabric, it can stain—but it’s more forgiving than you’d expect.
Because you wash it less often, you tend to:
- Spot clean instead of full washing
- Be a little more mindful
I haven’t found it to be unusually high-maintenance and since I’m more mindful of care, it’s been easier to catch stains. Plus, never heat drying means that there is less risk of getting those stains set in.
Does it pill?
Some pilling can happen over time, especially in high-friction areas (hello, thighs). You can usually take care of it with a fabric shaver, though.
Is wool& sustainable?
Compared to fast fashion, it’s definitely a more sustainable option.
- Natural fibers (merino wool) are always more sustainable
- Less frequent washing means much less water is expended per garment
- Fewer total garments needed
No brand is perfect, but this is a step in a better direction.

My Honest Experience
I’ve worn wool& for a long time—and I keep coming back to it.
What surprised me most was how comfortable, breathable, and truly odor-resistant it is. My favorite part is how easy it makes everything—travel, daily outfits, and definitely laundry.

If You’re New to wool&…
If you’re on the fence, here’s my advice:
Start with one versatile piece—something you can wear casually and dress up. Wear it a few different ways. See how it fits into your real life. Need help choosing? Leave me a comment and I might have a suggestion!
The only way to know if it’s worth it, is to try it for yourself.





![Merino wool benefits listed with icons: [Sheep icon] Merino wool = Sweat free freshness [Knit icon] Seamless knit = Second skin comfort [Sustainability icon] ZQ Merino = Ethical and sustainable fiber](https://i0.wp.com/branwyn.com/cdn/shop/files/Merino-wool-benefits-BRANWYN_960x.png?resize=474%2C135&ssl=1)



A quick word about the
Here are some of my thoughts, based on the questions I’ve gotten so far:
Do you have any questions about Branwyn’s new bra or any of their other items? Please let me know, I’d love to help out. Drop a comment or head to the Facebook group.Want to be a member of our 




I love the length and the sleeves are very comfortable, not too slim. One thing I was really hoping is that I could scrunch the sleeves up a bit and it works! This is something I often do because I have short arms (confirmed via seamstress LOL) and long sleeves can look too long on me. So being able to get a little shove and scrunch in the sleeves is my preferred style. I am NOT a fan of stiff blazers, but this is one I can imagine wearing in many different outfits for very casual wear or a more dressy business outfit, too. Perfect for me to throw on over my tshirts for work Teams meetings, too. This will probably replace my wool& Lou moto jacket. As cool as that one is, I think I will wear this a lot more frequently. 
That’s ok, I like a loose fit and would like to try 






Only $142…can you believe it? 










First Impressions

Performance

Why Wool& Is a Game-Changer for Minimalist & Sustainable Fashion











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